Preference Vivid Colors inspired by the knowledge of L'Oréal Paris experts. The formula with the consistency of a transparent gel contains specially selected dyes for a very intense, shiny and expressive color. Quick and simple application. Use the Vivid Color Post-Color Conditioner to nourish your hair and keep your color glowing for up to 8 weeks*.
The Bright Red shade was inspired by the famous and one-of-a-kind Moulin Rouge red shade, located at the foot of the Montmartre hill. Create your own look with Vivid Bright Red.
*instrumental test
Capacity : 1
Colour : 8.624 Bright Red
Consistency : hair color
Elite Lines : no
Sex : woman
Sun : no
measurement unit : art