Sony Alpha A7 IV A7M4 A7IV Full-Frame Mirrorless Camera Compact Digital Camera Professional Photography  (NEW)
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Sony Alpha A7 IV A7M4 A7IV Full-Frame Mirrorless Camera Compact Digital Camera Professional Photography (NEW)

Sony Alpha A7 IV A7M4 A7IV Full-Frame Mirrorless Camera Compact Digital Camera Professional Photography (NEW)

  • Sony A7 IV Body
  • Tamron 28-75mm G2
  • Battery
  • 28-70mm
EUR€ 3,878.95 (tax incl.) EUR€ 3,878.95 (tax excl.)
Tax included
check In-stock

Included accessories:

charger*1,
rechargeable battery NP-FZ100*1,
USB Type-C® cable*1,
shoulder strap*1,
body cover*1,
socket cover*1,
eye mask*1

Product Highlights:

-33MP1 full-frame Exmor R™ back-illuminated CMOS sensor
-8x more powerful2, next generation BIONZ XR™ image processing engine
-Up to 4K 60p11 10-bit 4:2:2 w/ full pixel readout in all rec. formats
-7K oversampling full-frame 4K11 30p 10-bit 4:2:2 w/ no pixel binning
-Real-time Eye-AF for humans, animals, birds for photo and movie
-S-Cinetone, S-Log3, HLG and 10 Creative Look presets in-camera
-Advanced movie features; Focus Map16, Breathing Comp14., AF Assist17
-UVC/UAC live streaming up to 4K 15p/1080 60p w/ internal recording
-Low noise images w/ ISO up to 204800 and 15+stop dynamic range3
-5-axis in-body image stabilization and Active Mode18 for handheld movie

Basic has never been this good

Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.


Flagship-quality still and movie imaging


Share the moment as it happens


Newly developed 33MP full-frame back-illuminated CMOS image sensor

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction.

Flagship-level image processing with BIONZ XR™

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.



HigHigher resolution, better color reproduction

The new 33MP image sensor and processing engine raise the bar for image quality

In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.


Quickly set the visual mood with ten Creative Look presets

A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.


5-axis optical image stabilisation

Up to 5.5-step4 shutter-speed compensation from the in-body stabilisation unit
The α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps3 of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.


Sony's flash units coordinate with the camera's face-detection system

Sony's latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones5. Precise white balance synchronisation and P-TTL metering, at up to the 'Hi' level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.


Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 7596 phase-detection AF points.


Sony's smart AI-based Real-time Tracking

Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.


4K 60p11 movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p11 with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.


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